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Washington: Google is soon going to introduce a new class of Android mobile phone with its own brand in the market with new features.

The new phone is being made by HTC, a major Taiwanese cellphone maker and was designed from the ground up by Google.

According to the reports, Google would sell the phone directly to consumers rather than through carriers, which sell the bulk of mobile phones in the United States.

It is a more aggressive effort by Google to become a force in mobile devices which has been insisting since long that it prefers to rely on hardware partners and wireless carriers to flood the market with a wide variety of Android-powered phones rather than building or selling phones.

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